Welcome to RockStu Public Relations

LaWanna White is Founder and Publicist at RockStu LLC, a Freelance Public Relations company based in Detroit, MI. RockStu has single handedly provided unique and unmatched public relations services since 2010.  I am committed to delivering superior service, quality results, and meeting or exceeding clients’ needs.

RockStu helps clients become relevant and to connect them to their audiences for greater levels of engagement. I offer one-on-one attention and a tailored approach by helping my clients create content and communicate their stories effectively to gain maximum exposure and generates revenue. 

My strategies successfully engage audiences and create relevance for talent and brands through the media, tastemakers and influencers.


Strong relationships and delivering efficient work define my services. My job is to create client vexposure.

Branding Management

Business-to-Business Relationships

Event Management and Sponsorship

Social Media Management

Publicity Campaigns 

Strategic Communication Planning

Public Affairs & Community Relations

Media Placement

Event Coordinating & Promotion

Interview / Media Coaching 


Media Relations


I deliver quality information, interviews, and images on deadline. If you have a newsworthy story to tell, I connect you with the right media outlet.

I track the value of the news I secure for you, and place coverage in all mediums and across all cultures. I also integrate news coverage with digital platforms and media with the goal of inspiring people to engage with your brand.

Event Management

From runway shows to store openings, concert, and branding and celebratory events, I handle all aspects of event creation, planning and production to generate maximum visibility and press exposure for your brand.

RockStu thieves on creating extraordinary events and seeing them through with no detail going unconsidered, including:

• Manage the planning process, developing the overall event success

• Integration across all facets including design, music, food, photography, etc…

• Customize invitations list and maintain RSVPs

• Venue and vendor selection, contract management

• Budget planning and management

• Coordination of vendor load-in, production and load-out

• Onsite day-of management and ownership of event execution

• Manage flow of all timing & details throughout

Social Media & Digital Marketing


Social Media & Digital Marketing

RockStu  handles strategy and day-to-day execution of social media campaigns  across networks including Instagram, Facebook, and Twitter, including  content creation and community management.

Celebrity & Influencer Marketing

 RockStu  analyzes and implements ambassador campaigns that pair your product and  services with relevant celebrities and social media influencers for  strategic collaborations that get noticed through web and  publicity exposure. 

Event Public Relations


I offer celebrity & VIP facilitation, guest list curation, sponsorship outreach, photography, gift bag curation and red-carpet management, all with the goal of securing pre- and post-press coverage surrounding your event.

Community Outreach & Philanthropy

RockStu assist clients with identifying, cultivating, and soliciting major donors and prospects including individuals, corporations, and foundations for major gifts in support my clients mission, goals, and objectives. 

RockStu establish and maintain effective working relationships with sponsors and business partners to ensure appropriate management in support of the fund-raising and awareness activities.

About Us

Knowledge & Experience

Building Great Reputations

Earned, Not Purchased


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RockStu Public Relations

PO Box 234, Southfield, MI 48033, us

(248) 289-3191