LaWanna White is Founder and Publicist at RockStu LLC, a Freelance Public Relations company based in Detroit, MI. RockStu has single handedly provided unique and unmatched public relations services since 2010. I am committed to delivering superior service, quality results, and meeting or exceeding clients’ needs.
RockStu helps clients become relevant and to connect them to their audiences for greater levels of engagement. I offer one-on-one attention and a tailored approach by helping my clients create content and communicate their stories effectively to gain maximum exposure and generates revenue.
My strategies successfully engage audiences and create relevance for talent and brands through the media, tastemakers and influencers.
Strong relationships and delivering efficient work define my services. My job is to create client vexposure.
Event Management and Sponsorship
Social Media Management
Strategic Communication Planning
Public Affairs & Community Relations
Event Coordinating & Promotion
Interview / Media Coaching
I deliver quality information, interviews, and images on deadline. If you have a newsworthy story to tell, I connect you with the right media outlet.
I track the value of the news I secure for you, and place coverage in all mediums and across all cultures. I also integrate news coverage with digital platforms and media with the goal of inspiring people to engage with your brand.
From runway shows to store openings, concert, and branding and celebratory events, I handle all aspects of event creation, planning and production to generate maximum visibility and press exposure for your brand.
RockStu thieves on creating extraordinary events and seeing them through with no detail going unconsidered, including:
• Manage the planning process, developing the overall event success
• Integration across all facets including design, music, food, photography, etc…
• Customize invitations list and maintain RSVPs
• Venue and vendor selection, contract management
• Budget planning and management
• Coordination of vendor load-in, production and load-out
• Onsite day-of management and ownership of event execution
• Manage flow of all timing & details throughout
Social Media & Digital Marketing
RockStu handles strategy and day-to-day execution of social media campaigns across networks including Instagram, Facebook, and Twitter, including content creation and community management.
RockStu analyzes and implements ambassador campaigns that pair your product and services with relevant celebrities and social media influencers for strategic collaborations that get noticed through web and publicity exposure.
I offer celebrity & VIP facilitation, guest list curation, sponsorship outreach, photography, gift bag curation and red-carpet management, all with the goal of securing pre- and post-press coverage surrounding your event.
RockStu assist clients with identifying, cultivating, and soliciting major donors and prospects including individuals, corporations, and foundations for major gifts in support my clients mission, goals, and objectives.
RockStu establish and maintain effective working relationships with sponsors and business partners to ensure appropriate management in support of the fund-raising and awareness activities.
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